Pack Developmet

I feel like I could have done endless layout alternatives for the pack. I wanted to extend the brief to include the pack as well, but I wanted to keep the design to the illustrations featured in each of the posters. It also gives me the opportunity to show them all together rather than patterns in their catagories, or as one large illustration on their own.

This is the overall shape of the net. It was pretty easy to wrk out. I simply took an existing pack, opened it all up at every seal and measured it. I then took the measurements to the computer and produced the basic shape in illustrator and began to drop in the content. 

Building the design...

As you can see this is what the compilation of all the illustrations would look like. This is probably the design I'd like to run with because I feel the two catagories of illustrations compliment each other well when put together. 

Back details...

Front, lower details...

Logo and contact details...

Every Don't Panic pack features the 'FREE' logo in the bottom right hand corner on the front. I replicated this by producing it with bold Helvetica type. 

Alternative design. One large illustration on the front of the pack...

I actually do quite like this. I know that Don't Panic do sometimes use two designs per issue for the front cover. Had I not liked the compilation of all the illustrations so much, I would probably run with a design like the large Gramophone above. 

The possibilities are endless...! Pattern also looks cool. I think after this project I would like to apply this pattern to a range of mediums, I think this could look really cool on tees. 

NOTE:

All my designs must be just kept to black line drawings or block, black colour because Don't Panic only ever print onto the packs in black.